The 2018 MCA Marketing Conference will take place in December 2018. To be the first to hear about our 2018 programme, please register your interest by contacting Rachel Ward on 01293 610394 or email

In the meantime, you can access the highlights of the 2017 MCA Marketing Conference, including key marketing tips for marketers in the eating and drinking out industry.



2017 Agenda:

The MCA Marketing conference took place on Thursday, 7 December 2017 at The Cumberland Hotel, London. We would like to thank our event partners Eagle Eye and Food Spark for all their support.

During a day of insight, inspiration and networking, speakers addressed the current marketing trends, challenges and opportunities in the eating out market, while sharing their approach and experience on how to innovate and grow in a challenging climate.

09.00 – Arrival, tea, coffee & registration

10.00 – Welcome address

Simon Stenning, Executive Director, MCA

10.10 –  The challenge of sugar legislation *Panel*

Marc Frankl, Food & Beverage Director, Amadeus
Kelly Healing, Senior Manager, Coca-Cola European Partners

10.40 – The gluten-free opportunity 

Lucinda Bruce-Gardyne, Chef & Entrepreneur, Genius Foods

11.05 –  Driving a brand in tough times

Charlie McVeigh, CEO & Founder, Draft House

11.30 –  BREAK

11.50 –  Co-creation: New(ish) Thoughts in Marketing Theory

Jackie Clarke, Reader in Marketing & Consumer Behaviour, Oxford Brookes University

12.15 –  Innovation through partnerships

Russell Danks, Partnership Director, Greene King Pub Partners

12.40 –  Marketing challenges through the supply chain *Panel*

Susan Bolam, Managing Director, Jellybean Creative Solutions
Catherine Hinchcliff, Head of Corporate Marketing, Bidfood
Emma Holden, Marketing Coordinator, Country Range Group
Will Richards, MCA

13.10 –  LUNCH

14.15 –  Marketing on a shoestring: How to make a big impact on a tight budget *Panel*

Eve Bugler, Founder & Managing Director, BabaBoom
Marko Husak, Co-founder, Bundobust
Chloe O’Hare- Carroll, Marketing & Communications Manager, Yumchaa

14.45 –  The ‘digital’ restaurant: Utilising the power of digital to drive footfall, spend and loyalty

Helen Slaven, Chief Commercial Officer, Eagle Eye Solutions

15.10 –  Preparing for The General Data Protection Regulation (GDPR)

Jonathan McDonald, Senior Associate, Charles Russell Speechlys

15.35 –  Innovative brands reveal what’s in their marketing toolbox *Panel*

Megan Burton-Brown, Marketing Manager, Tortilla Mexican Grill
Paul Hurley, Founder, Dum Dum Donuts
Jenny McPhee, Head of Brand, The Alchemist Bar & Restaurant

16.05 –  CLOSE

Simon Stenning, Executive Director, MCA